What Makes a Breakthrough Brand: Creating a Brand Identity with Breakfree Skincare
How We Revamped Breakfree Skincare’s Brand Identity
When breakfree approached us, they were seeking a bold and unique brand identity for their skincare company, aimed at making a significant impact in the market. Their flagship product—a high-quality acne patch—was designed to target acne with precision, using advanced formulations for both preventative and post-acne care. The innovative patch features microspikes that effectively deliver ingredients to speed up and enhance the healing process, setting it apart from other products in the market.
The Founder’s Story and Its Impact on Branding
Our collaboration began with an in-depth brand workshop where we explored the founder's personal journey. Originating from Lebanon, where acne is heavily stigmatized and acne patches are scarce compared to their popularity in Korea, the founder's mission was to normalize acne as a common experience rather than a problem. This deep-rooted desire to shift the narrative and promote self-acceptance became the driving force behind the creation of this skincare brand.
Our strategic approach for Breakfree Skincare centered on reshaping the narrative around acne care. Instead of presenting the flagship acne patch as a "cure"—which implies that acne is a problem to be fixed—we aimed to position Breakfree as a supportive and compassionate brand. We wanted to convey that acne is a normal part of life and nothing to be ashamed of. Our goal was to establish Breakfree Skincare as a friendly resource offering guidance on how to care for and heal your skin with empathy and kindness.
Creating a Brand Identity Focused on Self-Love and Inclusivity
Promoting positivity and inclusivity with a bold, empowering campaign message.
To align with Breakfree's ethos of self-love and inclusivity, we designed a brand identity that is both bright and bold. We chose vibrant, youthful colors to reflect the positive and empowering message of the brand. Avoiding traditional color associations with gender, we emphasized that acne affects everyone, including men—a demographic often underserved in skincare. By choosing a color palette free from gender stereotypes, we reinforced our commitment to inclusivity and equality.
Our design strategy also aimed to challenge the stigma around acne care products, especially those tailored for men. We acknowledged the scarcity of resources available for men and wanted to ensure that Breakfree's branding resonates with all genders. This approach not only highlights the universal applicability of the product but also fosters a sense of community and support among all users.
Designing a Mascot and Logo for Breakfree Skincare
The playful mascot and bold logo designs celebrate skin positivity and authenticity.
To further amplify the youthful and approachable vibe of Breakfree Skincare, we introduced a unique brand mascot. This charming mascot, featuring a playful pimple on its face, serves as a visual reminder that acne is a normal, natural experience. By incorporating this light-hearted element, we aimed to normalize acne and encourage users to embrace their skin with confidence. The mascot underscores the brand’s commitment to self-acceptance and authenticity, making it clear that even Breakfree’s own persona has imperfections.
For Breakfree Skincare’s logo, we opted for a simple yet impactful letter and wordmark design. The choice of a bold cursive font, rendered in a light and open style, reflects the brand’s friendly and approachable nature. The handwritten touch adds a personal and intimate feel, resonating with the founder’s story and the brand’s core message of humanity and connection.
The design of the logo and mascot aligns with the brand’s narrative of inclusivity and self-love. By using a bold cursive font, we ensure that the logo is both memorable and visually appealing. This approach helps to create a strong brand identity that is accessible and relatable to a diverse audience. The personal touch in the design reflects the brand’s dedication to making skincare a positive and empowering experience for everyone.
Packaging Design: Reflecting Brightness, Boldness, and Inclusivity
Bright, bold packaging and cheerful messaging reflecting Breakfree Skincare’s commitment to self-love and inclusivity.
In line with our redefined brand identity for Breakfree Skincare, our packaging design emphasizes the values of brightness, boldness, and inclusivity. Moving away from traditional, overly feminine colors, we aimed to create a packaging solution that resonates with a diverse audience and reflects the brand’s commitment to self-love and empathy.
Inspiration and Design Choices
Drawing inspiration from geometric patterns prevalent in Middle Eastern art, we opted for a geometric shape background. This choice not only adds a unique and culturally rich aesthetic but also ensures that the packaging stands out on the shelves. The geometric patterns are combined with a minimalist approach to type and layout, creating a visually striking yet simple design.
Design Elements:
Geometric Background: The geometric shapes used in the packaging reflect a blend of modernity and tradition, creating a visually appealing backdrop that conveys both elegance and innovation.
Color Palette: We selected bright, bold colors that break away from traditional gendered color associations. This choice underscores our commitment to inclusivity and ensures that the packaging appeals to all demographics, including those often underserved in the skincare market.
Simplicity in Typography and Layout: To complement the intricate geometric patterns, we chose a simple and clean typography. This balance between complexity and simplicity enhances readability while maintaining a cohesive brand identity.
By integrating these design elements, Breakfree Skincare's packaging not only supports the new brand identity but also reinforces the message of self-acceptance and inclusivity. This approach ensures that the packaging is not just a container but a statement of the brand’s values and mission.
Crafting a Memorable Brand Identity for Breakfree Skincare
The branding journey for Breakfree Skincare has been a transformative one, infusing their brand identity with a sense of self-love, authenticity, and inclusivity. Through the development of a playful mascot and a bold, cursive logo, we've successfully communicated their commitment to embracing acne as a natural part of life. The design choices made—from the mascot featuring a friendly pimple to the handwritten elements in the logo—ensure that Breakfree Skincare stands out as a beacon of positivity in the skincare industry.
By integrating bright, bold colors and a youthful aesthetic, Breakfree Skincare is poised to connect with a broad audience, celebrating diversity and promoting a message of confidence and self-acceptance. Their branding not only supports their flagship product but also reinforces their core values, setting them apart from competitors and creating a memorable impression in the skincare market.
Ready to Meet Your New Brand Identity?
If you're looking to elevate your brand with a fresh, impactful identity that resonates with your audience, we're here to help. At Otherwhere, we specialize in creating dynamic, custom brand identities that capture your unique story and vision. Contact us today to discuss how we can bring your brand to life with creativity and authenticity.
Reach out now to start your branding journey and make a lasting impression in your industry!
