AME Group
As part of a brand refresh and overhaul for AME Group, we developed a comprehensive set of brand guidelines designed to rival industry competitors, specifically targeting architects and other professionals in mechanical engineering. We conducted multiple brand and strategy meetings to align with their goals and vision for marketing materials, creating templates and campaigns to streamline their processes.
Client
The Ame Group
Design
Otherwhere Creative
Brand Identity Design
Social Media Design
Although they retained their signature logo, we refreshed their branding by refining their color palette of blue, grey, and green—representing water, buildings, and earth, which align with their industry roots. We added complementary shades, including darker blue tones, and paired these with clean, professional typefaces to enhance brand consistency. We also developed a series of graphic elements symbolizing mechanics and engineering, along with clear guidelines on their use across presentations, social media, resumes, and other professional documents.